Professor Surender Munjal
About me
I am a Professor of International Business and Strategy at Aston Business School. My research explores how firms from emerging markets internationalise, innovate, and sustain competitive advantage through cross-border acquisitions and alliances. With over 50 peer-reviewed articles in top-tier journals, my work bridges theory and practice, addressing the dynamic interplay between international business strategy, competitive advantages and firm performance.
I serve on the editorial boards of prominent journals such as the Journal of Business Research, Management International Review, International Business Review, and the Journal of Production and Operations Management.
I am also a Fellow of the Indian Academy of Management and a member of the ESRC Peer Review College.
Experience
Professor of International Business
Aston Business School
Dec 2023 — Present
Leeds University Business School
Apr 2022 - Nov 2022
Leeds University Business School
Associate Professor
Apr 2017 - Mar 2022
Sept 2012 - Mar 2017
Assistant Professor/Lecturer
Leeds University Business School
Research
I have edited three books, three special issues and published over 50 research papers in top-tier journals in the field of International Business, Economics and Management. With the help of these publications, I aim to bridge academia and practice.
List of selected research papers published in recent years.
Managers and internationalization decisions: An affect‐enacted model, Global Strategy Journal (ABS 4), 2025 (with Grego, M. Buckley, P., Voss, H., Wang Y)
Managing risk concerns with ordered backlogs in the semiconductor industry: An empirical study, International Journal of Production Economics (ABS 3), 2024 (with Singh, A. Bag, S. and Choi, TM)
Corporate board gender diversity and innovation for environmental sustainability, Journal of Product Innovation Management (ABS 4*), 2024, 41(2), 293-322 (with Soham, A., Lee, S. M. and Ofra, B.)
How business groups build globally relevant knowledge from local contexts? Exploring the double-edged sword effect of cultural diversity, Asia Business and Management (ABS 2*), 22(5) 2189-2224 (with Jeyong, L. and Xiao, S.)
Investigating governance of tolerable and intolerable dark sides in B2B dyads in post pandemic emerging markets, Industrial Marketing Management, (ABS 3*), 2023, 115, 11-26 (with Basu, S., Malik, A., and Venkataramanan, S. V.)
Marketplace platforms as game changers: Internationalization of smaller enterprises, Journal of International Management (ABS 3*), 2023, 29(4), 101035 (with Singh, N. and Kundu, S. K.)
How does outsourcing of specialized resources affect the exports and financial performance of emerging market firms? Journal of International Business Studies (ABS 4*), 2022, 53, 1971-1996 (with Buckley, Peter J. and Requejo, I.)
A Comparative Analysis of Indian ad Chinese FDI into Africa: The Role of Governance and Alliances, Journal of Business Research (ABS 3*), 2022 in-press (with Varma, S. and Bhatnagar, S.)
Entrepreneurial Adaptation in Emerging Markets: Strategic Entrepreneurial Choices, Adaptive Capabilities and Firm Performance, British Journal of Management (ABS 4*) 2022, in-press (with Basu, S., Budhwar, P., and Misra, P.)
Platform-Based Internationalization of Smaller Firms: The Role of Government Policy, Management International Review (ABS 3*), 2022, 63, 91–115 (with Singh, N. and Kundu, S. K.)
Extending resource-based view through the lens of institutional based view: A longitudinal case study of an Indian educational organization, Journal of Business Research (ABS 3*), 2022, in-press (with Pattnaik, S., Varma, A. and Sinha, S.)
Artificial intelligence–HRM interactions and outcomes: A systematic review and causal configurational explanation, Human Resource Management Review (ABS 3*), 2022, in-press (with Basu, S., Majumdar, B., Mukherjee, K., Palaksha, C.)
Examining the Evolution of Emerging Market Multinational Enterprises Competitive Advantages: Evidence from India, Journal of Business Research (ABS 3*) 2022, 145, 732-744 (with Bhasin, N., Nandrajyog, D. and Kundu, S.)
Circular economy adoption by SMEs in the emerging markets: Towards a multilevel conceptual framework, Journal of Business Research (ABS 3*), 2022, 142, 605-619 (with Malik, A., Sharma, P., Vinu A., Karakoti, A., Kaur, K., Gujral, and H. S., Laker, B.)
Strategic agility, environmental uncertainties and international performance: The perspective of Indian firms, Journal of World Business (ABS 4*), 2021, 56 (4), 101218 (with Ahammad M.F., Basu S., Clegg J., and Shoham, O. B.)
Exploring Reverse Knowledge Transfer and Asset Augmentation Strategy by Developed Country MNEs: Case Study Evidence from the Indian Pharmaceutical Industry, International Business Review (ABS 3*), 2021 (with Andersson, U., Budhwar, P. S. and Pereira, V.)
Conceptualizing Country-of-Origin Image as a Country-Specific Advantage: An Insider Perspective, Journal of Business Research (ABS 3*), 2021 (Suter, M. B., Borini, F. M., and Floriani, D.)
Pluralistic ignorance, risk perception, and the governance of the dark side in peer-to-peer transactions: Evidence from the Indian banking industry, Journal of Business Research (ABS 3*), 2021, 129, 328-340 (with Basu, S., and Aulakh, P. S.)
Investigating the causal configurations of cost-efficient firms at the bottom of the pyramid, International Business Review (ABS 3*), 2021, 101810 (with Basu, S., Malik, A., and Vrontis, D.)
Processes Underlying Interfirm Cooperation, British Journal of Management (ABS 4*), 2021, 32 (1), 7-19 (with Lahiri, S., and Kundu, S.)
Sourcing Technological Knowledge Through Foreign Inward Licensing to Boost the Performance of Indian Firms: The Contingent Effects of Internal R&D and Business Group Affiliation, Management International Review (ABS 3*), 2020 60 (5), 695–721 (with Elia, S. and Scalera, V.G.)
Outsourcing and offshoring decision making and its implications for businesses-A synthesis of research pursuing five pertinent questions, Journal of Business Research (ABS 3*), 2019, 103, 348-355 (with Pereira, V. E. and Ishizaka, A.)
Offshore outsourcing and firm performance: Moderating effects of size, growth and slack resources, Journal of Business Research (ABS 3*), 2019, 103, 484-494 (with Requejo, I. and Kundu, S. K.)
The Role of Local Context in the Cross‐border Acquisitions by Emerging Economy Multinational Enterprises, British Journal of Management (ABS 4*), 2017, 28 (3), 372-389 (with Buckley, P. J.)
Managing Yopatriates: A longitudinal study of Generation Y Expatriates in an Indian Multi National Corporation, Journal of International Management (ABS 3*), 2017 (with Pereira, V., Malik, A. and Liza H-W)
Country Linkages and Firm Internationalisation: Indian MNEs within Economic-Political Alliances of Nations, Cambridge Journal of Economics (ABS 3*), 2017, 41 (3), 807-828(with Buckley, P. J., Enderwick, P. and Forsans N.)
A perspective on multinational enterprise’s national identity dilemma, Social Identities: Journal for the Study of Race, Nation and Culture (ABDC A*), 2017, pp. 1-16, (with Budhwar, P. and Pereira, V.)
The role of experiential and non-experiential knowledge in cross-border acquisitions: The case of Indian multinational enterprises, Journal of World Business (ABS 4*), 2016, 51(5), 675-685 (with Buckley, P. J., Enderwick, P. and Forsans N.)
The Institutional Influence on the Location Strategies of Multinational Enterprises from Emerging Economies: Evidence from China’s Cross-border Mergers and Acquisitions, Management and Organisation Review (ABS 3*), 2016, 12(3), 425-448, (with Buckley, P., Yu, P., Liu, Q., Munjal, S. and Tao, P.)
Cross-border Acquisitions by Indian Multinationals: Asset Exploitation or Asset Augmentation? International Business Review (ABS 3*), 2016, 25(4), 986-996 (with Buckley, P. J., Enderwick, P. and Forsans, N.)
Do foreign resources assist or impede internationalisation? Evidence from internationalisation of Indian multinational enterprises, International Business Review (ABS 3*), 2016, 25(1), 130-140 (with Buckley, P. J., Enderwick, P. and Forsans, N.)
Reverse dependency: A longitudinal case study investigation into Headquarter-Subsidiary relationship in the context of an emerging, International Studies of Management and Organization (ABS 2*), 2016, 46(1), 50-62 (with Periera, V. E. and Nandakumar, M. K.)
Opportunities and challenges for multiple-embeddedness through mergers and acquisitions in emerging economies, Journal of Organizational Change Management (ABS 2*), 2015, 28(5), 817-831 (with Pereira, V. E.)
Foreign Acquisitions by Indian Multinational Enterprises: Testing and Extending Internationalisation Frameworks, AIB Insights, 2014, 14(3), 21- 23
Host–home country linkages and host–home country specific advantages as determinants of foreign acquisitions by Indian firms, International Business Review (ABS 3*), 2012, 21(5), 878-890, (with Buckley, P. J. and Forsans N.)